As experienced marketers and public relations professionals, we know about taking acceptable risks. Collectively, we have marketed and/or handled commuications for: the launch of the Monterey Bay Aquarium, the Florida Aquarium, America's Cup 2003, Team Ahlingi's America's Cup 2005 Defense, and numerous other enterprises.

Writing and media development

We provide expert written work, delivering on-deadline in a variety of media and applications, including media releases, creative copy, science writing for lay audiences, corporate newsletters, direct mail, bios, and technical documentation.

Marketing planning

Drawing on our experience as chief marketing officers for such organizations as the Monterey Bay Aquarium and SailAmerica, we develop marketing and branding plans and assist in their implementation for a variety of organizations.

Crisis Communications

We assist top leadership in developing a crisis communications plan or in responding to a crisis situation with one overriding objective: to quickly and effectively respond to any negative situation honestly, credibly and in a position of relative controlóin such a way that attention is focused on the organizationís competence and commitment to take the necessary positive actions to repair, heal or otherwise resolve the crisis. Using the principle of the ì3-Tísî (tell it all, tell it fast, tell the truth), we have assisted organizations in roles ranging from spokesperson to strategist and everything in between.